The fresh Hidden Image started short, however, just after promoting a leading-budget Calgon commercial spoofing Big Voyage (1966), Romero thought that the organization been there and gadgets to make a feature flick. He brought slot Sizzling Hot Deluxe and you can introduced television commercials and you may industrial video clips on the Latent Visualize, a friends the guy co-centered together with his friend Russell Streiner.